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Targeted SEO Campaign

The Project

Seal Island St Ives came to us with one clear goal: to rank number one on Google for St Ives boat trips. While their seal-spotting tours were already unforgettable, they weren’t showing up where visitors were searching. We delivered an SEO strategy focused on content optimisation, local search, and smart site structure. The result? Top rankings, more qualified traffic, and a steady flow of bookings.

Deliverables

  • Conduct in-depth keyword research targeting St Ives boat trips and related terms
  • Optimise on-page elements including titles, meta descriptions, headers, and copy
  • Enhance local SEO through Google Business Profile and location-focused landing pages
  • Improve technical performance for speed, mobile usability, and crawlability
  • Create SEO-driven content to capture long-tail searches and seasonal demand
  • Build an internal linking structure to strengthen page authority
  • Develop a backlink acquisition strategy targeting local, travel, and tourism sites
  • Track rankings, traffic, and conversions with transparent reporting

The Outcome

Increase in Clicks
0 %
Increase in Organic Bookings
0 %
For Seal Island St Ives, we rebuilt the website with SEO at its core, improving site structure, speed, and content to create a platform designed for growth. By targeting high-intent keywords around boat trips and wildlife experiences in Cornwall, we connected directly with audiences ready to book. The results spoke for themselves: clicks grew by over 1,300% year-on-year and bookings rose by 358%. This project delivered more than just short-term wins, it established a scalable SEO framework that continues to drive visibility, traffic, and conversions for one of St Ives’ most unforgettable attractions.

John - Founder of Seal Island St Ives

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