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Creative PPC Campaign

The Project

Seal Island St Ives came to us with a clear goal, to capture the magic of their trips and share it with the right audience. They knew the experience of seeing seals in their natural habitat spoke for itself, but online, it wasn’t reaching enough of the visitors who travel to Cornwall each year. That’s where we stepped in. Together, we built a creative-led, multi-channel campaign designed to showcase exactly what the trip is about, the wildlife, the scenery, and the sense of adventure. By pairing stand-out visuals with smart targeting, we connected with both visitors already in Cornwall and those planning their trip ahead of time. The goal wasn’t just reach, it was to inspire, excite, and convert interest into real bookings. Our role was to bring the Seal Island experience to life online, turning their story into a strategy that delivered results.

Deliverables

  • Produce a suite of high-quality creatives (photo and video) showcasing the trip experience
  • Develop a multi-channel advertising strategy targeting both Cornwall visitors and trip planners
  • Launch and optimise campaigns across Meta, Google, and supporting platforms
  • Create tailored ad copy and visual storytelling to highlight wildlife, scenery, and adventure
  • Build audience segments to capture both prospecting and in-market travellers
  • Monitor performance daily and shift budget towards the highest-converting channels
  • Provide transparent reporting on impressions, engagement, and bookings generated

The Outcome

Increase in Online Bookings
0 %
Increase in Revenue
0 %
The project gave Seal Island St Ives a creative-led campaign that truly captured the heart of their experience. By combining standout visuals with a smart multi-channel strategy, we connected with visitors in Cornwall and those planning their trips ahead of time. The results spoke for themselves – bookings increased by 358%, proving that when the story is told in the right way, it inspires people to act. The outcome is a marketing framework that not only drives bookings but also builds lasting visibility for one of Cornwall’s most memorable adventures.

John - Founder of Seal Island St Ives

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