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Growth Focused PPC Strategy

The Project

Cornwall Slip and Slide challenged us to deliver a 2.5x increase in revenue within just three months. To achieve this, we built a creative paid advertising strategy designed to capture high-intent audiences and take advantage of Cornwall’s busy tourist market. By leveraging their existing brand presence and continuously refining campaigns, we created a performance-driven framework that balanced rapid growth with cost efficiency.

Deliverables

  • Produced a suite of engaging ad creatives (photo, video, and motion graphics) showcasing the thrill, fun, and family-friendly nature of the Slip and Slide experience.
  • Designed a multi-channel paid advertising strategy to target both tourists in Cornwall and families planning their holidays.
  • Launched and continuously optimised campaigns to drive rapid revenue growth while maintaining strong cost efficiency.
  • Developed tailored ad copy and visuals highlighting excitement, summer fun, and Cornwall’s outdoor adventure appeal.
  • Built audience segments to capture both new prospects and in-market tourists actively searching for activities.
  • Monitored campaign performance daily, reallocating budget towards the best-performing creatives and audiences.
  • Delivered clear reporting on clicks, conversions, and overall revenue impact.

The Outcome

Revenue Generated
0 x
Impressions in 3 months
0 m +
The campaign successfully delivered on the ambitious target, achieving a 2.5x increase in revenue within three months. Paid advertising was the driving force behind this growth, contributing the vast majority of total revenue. By maintaining cost efficiency and maximising return on ad spend, the project proved both scalable and sustainable. The result was not just impressive performance metrics, but also a very happy client with a clear path for future seasonal growth.

Jenny - Marketing Manager of Cornwall Slip and Slide

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