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Data-driven SEO Campaign

The Project

Blue Thunder Rib Rides had worked with agencies before, but too often the approach was spread thin across “all-in-one” packages that lacked real SEO expertise. They wanted something different this time, a partner with the focus and specialist knowledge to make search work for them. That’s where we came in. Drawing on the same SEO methods we use to grow our own businesses, we built a strategy rooted in intelligence and precision. Instead of chasing vanity rankings, we identified high-converting keywords using our own “secret sauce” approach. The kind of insights you can’t get from generic tools. The goal was clear: first-page visibility that translates directly into bookings. The outcome is a search presence that works harder, lasts longer, and keeps Blue Thunder Rib Rides ahead of the competition.

Deliverables

  • Identify and target high-converting keywords using our in-house “secret sauce” approach
  • Optimise landing pages to rank for seasonal and intent-driven searches
  • Build a technical SEO foundation to ensure fast, mobile-friendly performance
  • Create tailored content to capture searches for activities and adventures in Cornwall
  • Monitor rankings and competitor activity to adjust strategy in real time
  • Deliver transparent reporting to show growth in visibility, traffic, and bookings

The Outcome

Increase in non-brand keywords
0 %
In Organic Online Bookings
0 %
The SEO project gave Blue Thunder Rib Rides the visibility they’d been missing. By focusing on high-intent, non-branded searches, we drove a 154% increase in non-brand clicks and achieved a 3,016% increase in Google bookings. Their site is no longer buried behind competitors – it’s showing up where adventure-seekers are searching, and turning that visibility into real customers. The outcome is a search presence that finally works as hard as their business does, delivering bookings at scale and laying the foundation for long-term growth.

Tom - Founder of Blue Thunder Rib Rides

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