Humble Kitchen came to us with a clear and heartfelt vision – they wanted to build something that felt honest. No fluff, no fancy plating, just good food, made with care. Their dream was to create a recipe brand that felt like it came from your nan’s kitchen drawer, simple, wholesome, and full of warmth. They weren’t trying to be trendy or polished they wanted to feel real. The kind of brand that welcomes people in, makes cooking feel less scary, and reminds you that home-cooked meals don’t need to be perfect to be meaningful. Our role was to help bring that feeling to life, through branding, visuals, and emotion so that every visitor felt instantly at ease and inspired to cook.